Why do movie studios make movie posters?
Movie studios create movie posters as a way to promote and market their films. The primary reasons for creating movie posters include:
- Awareness: Movie posters serve as an eye-catching advertisement that can create awareness and excitement about a new film release.
- Branding: Movie posters are a key component of a film’s visual identity and help to build brand recognition for the film and the studio.
- Artistic expression: Movie posters provide a space for artistic expression and can convey the tone, mood, and themes of a film.
- Sales tool: Movie posters can be used to sell tickets, as well as merchandise such as DVD’s, Blu-rays, and other merchandise.
- Legacy: Movie posters can become iconic and are often collected and displayed as art, serving as a lasting reminder of a film’s popularity and cultural impact.
In conclusion, movie posters play an important role in the marketing and promotion of films and help to build excitement, awareness, and recognition for the film and the studio.