How and should I borrow other competitors’ keywords for SEO?

While it can be tempting to borrow existing keywords from your competitors, it’s not necessarily the best strategy for achieving SEO success. Your competitors have likely already invested a lot of time and energy into optimizing their content for the keywords they are targeting. Therefore, attempting to poach their optimized keywords might not be the most efficient or effective approach.

Instead, you should focus on researching and understanding the keyword landscape within your industry. Use keyword research tools such as Google Ads to identify long-tail keywords that are related to your business, products, and services. These long-tail keywords will often have lower competition and be easier to rank for in search engine results pages. Additionally, targeting long-tail keywords can be more effective for generating high-converting leads.

Once you’ve identified the long-tail keywords that you would like to target, you should create unique content that is optimized for those specific keywords. Doing so will ensure that you don’t get penalized by search engines for duplicating content and will help you to stand out from the competition. Additionally, optimizing content around the keywords you’ve identified can also help you to build trust with potential customers and demonstrate your expertise in the field.